Empowering positive social change through digital

The Challenge

As one of the worlds leading cable companies, Liberty Global needed to redefine themselves as a leader in responsible business. The business understood the impact they could have due to their sheer scale, but they needed to find that inspiring purpose that everyone can rally around.

Our goal was to take people further, to fuel imagination, and to harness connectivity to teach future makers, spark positive change and accelerate innovation that brings benefits to communities and society.

Our Approach

We designed a flagship program, Digital Imagination, which is a collective movement to create digital solutions that respond to pressing societal challenges. As part of the Digital Imagination programme, we designed, built and launched an online innovation platform called the Digital Imagination Challenge

    The Impact

    • 34 markets engaged with the strategy
    • 22 markets actively participated
    • Nearly 200 employees took part in interviews and workshops to help develop the strategy
    • 1 million online hits when the Digital Imagination Challenge launched in Poland
    • In the Polish market - 52 ideas were submitted ranging from online therapy to smart living apps
    • Over 1,000 votes were made by the general public, leading to a live pitch and three winners.
    • The challenge is currently live in 2 markets, with 1 more currently in production and 2 more in the pipeline for 2018

    We build
    Brand Substance

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    The Digital Imagination Challenge is an innovation challenge with a difference. More than just an ideas contest, it's creating a new movement to empower people to unlock their imagination, harness the power of digital and solve some of society’s biggest challenges.

    The internet is one of the most powerful tools ever invented, but it’s what you do with it that counts. That’s why Liberty Global are focused on the positive potential of connectivity, entertainment and technology. It’s where they invest, innovate and help to empower people to make the most of the digital world. The Digital Imagination Challenge was set up to spark positive change and deliver innovative solutions.
    The winner of the challenge in Poland is a startup called FindAir. FindAir has developed intelligent solutions that support asthmatics. One of their products is FindAir ONE, which is an intelligent overlay for a standard asthma inhaler, thanks to which, the patient has the possibility to monitor the progress of their illness. In addition, the device teaches you to identify the causes of attacks, warns of impending threats, and maps areas of cities that threaten the sick.
    “In today's world, virtually everyone can develop a creative solution that has a chance to realistically improve the quality of society's life. Sometimes you only need fast internet and unconventional thinking.

    Digital Imagination Challenge rewards those who use their imagination and modern technologies for a good purpose."
    Frans-Willem de Kloet, 
    President of UPC Poland

    The Process

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    The Result

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    The Results

    The impact of our project