When circularity and
streetwear collide

The Challenge

Premium outerwear brand Napapijri developed their first circular jacket - made with a mono-material construction, to be fully recyclable, and with an innovative take back scheme.
Napapijri wanted to launch this flagship product with key media titles and influencers in a way everyone could understand.

Our Approach

To create an amazing launch event for key journalist, influencers and VIP customers to experiance the jacket firsthand -  in a way that was both credible from a sustainability viewpoint, and shareable from a content perspective.

    The Impact

    • With over 200 attendees on the night - from key streetwear and sustainability titles, influencers, and VIP customers.
    • We reached key titles identified by Napapijri from from Highsnobiety to Edie

    We build
    Brand Substance

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    an event with

    Knowing we would be inviting big names titles from streetwear and sustainability to showcase a recyclable, zero waste product, we had to put on an event that not only lived these principles, but could withstand scrutiny from the experts.

    Zero waste, locally sourced canapés and cocktails were provided by award winning sustainable restaurateur MrLyan

    All the event props and build were made using recycled and recyclable materials by retail the experiential masterminds at Studio Xag

    designed for

    This was an event that was designed to be shared with the world - we wanted our influencers and press to have all the photo opportunities they’d need to share the jackets story.

    • Over 502 meters of video screens (and animation content)
    • Hero Infinity illusion display
    • Colour changing selfiebooths
    • Interactive wall made from the jackets mono-material
    • Product samples to touch and feel.

    Video Content

    Video introducing some of the people behind the jacket,
    explaining the circularity principles and technology behind it.