Better Holidays,
Better World

The Brief

Our brief was to develop a vision and narrative for sustainability that would set a stretching ambition and work harder to engage the existing internal and stakeholder audiences, while also finding relevant ways to market the sustainability credentials of a TUI holiday and support the brand positioning and point of difference.

What we did

  • Created the corporate vision and narrative for sustainability
  • Developed an audience led communications hierarchy
  • Designed the messaging strategy for the TUI brand portfolio
  • Produced a communications handbook & briefing for internal teams and other agencies

The impact

  • New vision and strategy and communications framework for sustainability rolled out globally
  • We also supported TUI with the implementation of the communications strategy
  • Over 1,000 key stage 2 teachers have downloaded the resources for the scools programme

We build
Brand Substance

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The Results

The impact of our project

Corporate communications

We designed a report to launch the new strategy externally and developed a strategic engagement approach to best meet the needs of investors and business commentators, governments and civil society.

Customer communications

We created a schools programme called ‘Better World Detectives’ to educate primary school children about sustainable tourism. This included a set of free, rich and immersive classroom resources to engage key stage 2 children in living and travelling more sustainably.